Matel Hammadde A.Ş. – Manisa Serel
Mani̇sa · Yunusemre
Matel Hammadde A.Ş. – Manisa Serel
Serel, for 30+ years under Elginkan Group, makes ceramic sanitary ware in Manisa OSB — basins, toilets and vitrified products; a Turquality-backed brand.
About
For more than 30 years our company has produced ceramic sanitary ware under the SEREL brand and is part of the ELGİNKAN Group. SEREL, uncompromising on quality, is among leading brands offering products with saving, health, aesthetic and comfort features to world markets with professional management and years of experience.
With its wide product range SEREL is among the first brands supported by Turquality, the world’s only state-backed branding programme. SEREL continues activities applying TS EN ISO 9001, TS EN ISO 14001, TS ISO 45001, TS EN ISO 50001 and TS ISO 10002. R&D such as water-saving toilets, SEREL Hygiene surface technology and touch-free cleansing integrated in the toilet aims to offer the best to the end user.
Production profile
Company type
Activity types
Machine park
Manufacturing processes
Technical standards
Certifications
Export profile
Industries served
Activity categories
Target export markets
Germany
Factory gallery
Products
Ceramic Basin
Ceramic basin is the base item in Serel’s wide vitrified range. It is made at Atatürk Cad. No:14, Manisa OSB. Aesthetic and comfort-focused designs go to world markets. Mount holes and overflow model follow project type.
SEREL Hygiene Toilet
SEREL Hygiene surface technology combines anti-soil glaze and antibacterial glaze. Touch-free cleansing is offered in the same range. The Manisa OSB line makes this series. Seat and cleansing kit are packed to model.
Water-Saving Toilet
Water-saving toilet is a main item in Serel R&D. Saving, health and hygiene features are offered together. The Manisa plant casts and glazes the toilet body. Flush volume is set to water-saving norm.
Services
Sanitary-Ware Supply
Sanitary-ware supply is done with saving, health, aesthetic and comfort features. Serel is offered to world markets as a leading brand. Manisa OSB shipment follows project warehouse plan. Packing follows fragility test.
Water-Saving Toilet Development
Water-saving toilet development is the focus of R&D. Serel keeps water and energy saving sensitivity. The Manisa plant tests new flush mechanisms. Test volume is measured to water norm.
Vitrified-Ware Production
Vitrified-ware production is Serel’s core activity for 30+ years. Basins, toilets and accessories are made at Atatürk Cad. No:14, Manisa OSB. It is named a Turquality-backed brand. Firing curve is written to model and glaze type.