Seba Kimya Sanayi ve Ticaret A.Ş.
İstanbul · Tuzla
Seba Kimya Sanayi ve Ticaret A.Ş.
SIR, Seba Kimya’s umbrella brand since 1989, makes household, dish, laundry and SIR BIO products at Tuzla KOSB and exports to 40+ countries.
About
SIR, the umbrella brand of SEBA Kimya, met its consumers for the first time in 1989 by producing cream detergent, liquid dishwashing detergent, bleach and washing soda products in a 40m2 production area in Istanbul Rami. SEBA Kimya established a factory of its own in G.O.Paşa Industrial Estate in 1995, positioning the "SIR" brand as a roof brand and expanding its portfolio. In 1997, it started the production of small packaged products with the SIR brand for markets and gave dealerships throughout the country. The products of the Sır brand enabled SEBA Kimya to move to its new factory established in 2005 in Tuzla Chemists Organized Industrial Zone with state-of-the-art equipment. Here the SIR brand gained its global identity and started its first exports to the Balkans.
In 2013, SIR was selected as “one of the most admired and preferred brands” by the All Consumer Protection Association. In 2020 the natural and plant-based SIR BIO series was launched. In 2022 PET WHITE entered pet care. In addition to well-known brands in FMCG in Turkey, it has become one of the most preferred companies in more than 40 countries around the world.
Production profile
Company type
Activity types
Production capabilities
Machine park
Manufacturing processes
Technical standards
Certifications
Export profile
Industries served
Activity categories
Target export markets
Bulgaria
Serbia
Romania
North Macedonia
Albania
Bosnia and Herzegovina
Croatia
Factory gallery
Products
SIR BIO Hand Dishwashing Detergent
The Bio category publishes hand dishwashing detergent together with dishwasher gel, rinse-and-dry, kitchen and bathroom cleaners and ASPRİNS stain remover. The corporate text states that in 2020, in line with demand for natural and environmental products, the natural plant-based SIR BIO series was launched. The English About uses the same plant-based SIR BIO series wording. The homepage states care is taken not to harm the environment in raw materials and that packaging is recyclable.
SIR Power Dishwashing Detergent Apple
The SIR dishwashing category publishes apple-scented dishwashing detergent. The pack shows Enhanced Formula, POWER dishwashing detergent, apple scent and a grease-dissolving claim. The corporate text states SIR met consumers in 1989 by producing liquid dishwashing detergent. The English private-label page states dish soaps are produced in packs from 500 ml to 20,000 ml. The Tuzla factory has been in KOSB since 2005.
SIR Power Dishwashing Detergent Lemon
The dishwashing category lists lemon-scented dishwashing detergent as a separate item beside apple. The pack shows lemon scent, POWER dishwashing detergent, Enhanced Formula and a grease-dissolving claim. The same category lists dishwasher rinse aid and cleaner. About states that in 1997 SIR moved to small retail packs for markets. The private-label text cites customized retail packaging in bottles, drums and totes.
Services
FMCG Production and Export
The corporate text states that with the 2005 Tuzla factory SIR gained a global identity and began first exports to the Balkans, and that today it is among preferred firms in more than 40 countries. In 1997 dealerships were given nationwide. Certificate badges show ISO 9001:2015, ISO 14001, ISO 45001:2018, OHSAS 18001:2007 and GMP. Address Tuna Cad. No:6, phone 0216 593 23 33, email [email protected].
Private Label Cleaning Production
The English private-label page states Seba Kimya stands in household cleaning, pet care and private-label cleaning products, with laboratory professionals, thousands of formulations and reverse-engineering of national counterparts. Liquid cleaning products come in bottles, drums and totes from 500 ml to 20,000 ml; laundry detergents, dish soaps and eco-friendly cleaners are produced. Categories are Bio, Multi Cleaners, Dishwashing, Laundry, Room Fragrances, Personal Care, Body Wash, Body Mist and Pet Care.
Cleaning Product R&D
The corporate R&D section lists new functional product/packaging development, alternative raw materials, process research, cost reduction, prototypes, pilot production, ageing and performance tests, specifications, recipes and analysis methods. The mission is innovative household cleaning and personal-care products. The 2020 SIR BIO and 2022 PET WHITE launches are in the same source. The Tuzla KOSB factory was built in 2005 with state-of-the-art equipment.